Connected TV

Newsletter
March 1, 2024

Weekly Newsletter | 1st Mar 2024

Vibe raises $22.5 Million to power mission to become Google Ads for Streaming TV, Vibe essentially act as a sales house to SMBs for big broadcasters - RTL and ProSieben combine ad tech stacks, this will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services - DV Fraud Lab curtails a scheme costing unprotected advertisers up to $7.5 million monthly - 3 in 4 CTV users watch Live Sports via Streaming Apps

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Newsletter
February 23, 2024

Weekly Newsletter | 23rd Feb 2024

Walmart’s $2.3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV - ‘Disney’s Magic Words’ a new contextual advertising tool for its streaming services Disney+ and Hulu, which will enable advertisers to target and tailor ads based on specific moments, moods, or emotions - At least four-in-ten campaigns will run on CTV in the next two years, According to OpenX and ExchangeWire research - Building CTV ad breaks that don’t break the user experience

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Newsletter
February 16, 2024

Weekly Newsletter | 16th Feb 2024

Is CTV 2024’s must-have for media planners? CTV will be a key focus for ad tech players - Adomni & Kochava unveil new solution, empowers empowers to gain holistic insights into campaign performance across both DOOH and CTV channels - FreeWheel introduces the Beeswax Inventory Desk, aims to address the need to remove unnecessary sources of friction - Advertisers are looking for new metrics to support their investment beyond the basic GRP

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Newsletter
February 9, 2024

Weekly Newsletter | 9th Feb 2024

Innovid announced industry wide availability of the latest self-service feature within its CTV Composer authoring tool, advertisers can take creative experiences to the next level with engaging ads - FAST services are continuing to grow, nearly half of new Netflix subs opted for ads in Q4 - Nielsen expands YouTube CTV ads measurement to 11 markets - Linear TV lost its 'Bump' in the second half of 2023

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Newsletter
February 2, 2024

Weekly Newsletter | 2nd Feb 2024

Titan OS launches new operating system for Philips TVs, “There are a lot of streaming [consumers] who are unreachable via traditional TV and we will enable advertisers to reach those streamers” - Beatgrid provides precise deduplicated reach and frequency measurement, along with brand lift, using a deterministic approach to cross-media and ad effectiveness measurement - The TV streaming war enters its messy era, the next phase is embarking on the battle for ad revenue and profitability - FAST Apps outperform viewer attention benchmarks for Linear TV and overall CTV

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Newsletter
January 26, 2024

Weekly Newsletter | 26th Jan 2024

Measurement integration of MNTN & Rockerbox offering marketers enhanced cross-device measurement and transparency - datafuelX’s modeling capability, profileX, layers MRI-Simmons data, including age, sex and other demographic attributes onto the device-level TV viewing data sets - Netflix expects to win new subscribers with content, agreed to pay $5 billion for the airing rights to livestream WWE “Raw” - FAST's global audience continues to grow, offering advertisers new opportunities to reach consumers

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