Blogs & Newsletters

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: CTV now accounts for over half (51%) of global video impression share, an increase of 10.9% compared to 2021. iSpot now measures YouTube and YouTube TV. Advertisers can evaluate total ad impressions and deduplicated audience. YouTube targets TV money with the new 30 second non-skippable CTV Ad format.

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Marketing

May 12, 2023

TV Attribution: A Strong Indication of Second Screening

A different perspective on insights generated by TV Attribution reports

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Newsletter

May 11, 2023

Weekly Newsletter | May 11

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: PubMatic cuts DSPs out of direct CTV, unveils Activate that streamlines video and CTV deals for buyers and sellers. FuboTV has partnered with iSpot.tv, is now able to quantify the number of ad impressions delivered to incremental households. ACR gives advertisers the keys to go beyond impressions, to understand who is watching and when.

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Newsletter

May 4, 2023

Weekly Newsletter | May 4

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Ad spending on digital video to top $55.2 Billion. Advertisers continue to shift spending there at increasing rates from legacy broadcast. Nielsen is visibly absent from the JIC’s membership. The underlying thread is the urgency to get alternative measurement ready for transaction. Roku touts its new ad products, including an AI that matches campaigns to TV moments.

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Newsletter

April 27, 2023

Weekly Newsletter | April 27

Each week MediaQX curates the latest news from the sector for you, here is our latest newsletter: The tug-of-war battle between panels and ACR continues to take center stage Strategus new product matches website conversions from Paid Search & Paid Social ad clicks The partnership with InfoSum will further Samsung’s commitment to privacy

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