Blogs & Newsletters

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: MediaQX continues with every new feature to further your understanding of your target television audience. Let us introduce you “Audiences” that will be a real ally for Marketing professionals.- 2 in 3 advertisers using CTV/OTT will increase spending. - FreeWheel announced the launch of The Viewer Experience Lab in partnership with MediaScience.

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Newsletter

June 22, 2023

Weekly Newsletter | June 22

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Advertisers: Let us buy Linear and CTV ads together. Almost three-quarters of advertising agencies what to be able to purchase ad slots on both linear and CTV as a bundle - LG Ad Solutions and Acxiom collaboration gives advertisers a new level of incremental reach - NBCU One Platform will enable marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy for the first time.

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Newsletter

June 16, 2023

Weekly Newsletter | June 16

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Keeping score in media measurement, it’s way past time for the media business to figure out the next generation of media measurement and ad currency. DoubleVerify announced a partnership with TVision on CTV attention measurement, DV Authentic Attention operates independently of personal identifiers or cookies. Goldman Sachs invests $300m in Madhive, “We see tremendous growth ahead in the company’s existing and adjacent markets.”

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Newsletter

June 9, 2023

Weekly Newsletter | June 9

The Trade Desk launches Kokai media buying platform, Kokai’s AI serves as a co-pilot to help advertisers buy the right ad impressions - Auto advertisers shifting to CTV, Innovid says - What advertisers can learn from AVOD’s rapid evolution - YouTube primetime channels launches in Germany

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Newsletter

June 2, 2023

Weekly Newsletter | June 1

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Audiences love CTV but marketers aren’t convinced of their investments. Inconsistent measurement solutions has made them struggling to maximise ROI. Ads on Samsung TV Plus achieved a 92 percent viewability rate, according to DoubleVerify, 48 percent higher than DV’s average for CTV. Dish Media launched DISH Connected that allows DISH TV’s live linear inventory to be programmatically executed.

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Newsletter

May 25, 2023

Weekly Newsletter | May 25

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: CTV Ad Fraud Grows 70%. As CTV becomes a top channel for consumers and advertisers alike, it also becomes a target for fraud. Horizon Media will be utilizing VideoAmp as a currency for the 2023-24 Upfront season. ShowHeroes introduces new video format for CTV, Voice Command Branded Player is an actionable TV ad.

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Blogs & Newsletters

Weekly Newsletter | July 7

Weekly Newsletter | June 22

Weekly Newsletter | June 16

Weekly Newsletter | June 9

Weekly Newsletter | June 1

Weekly Newsletter | May 25

Weekly Newsletter | October 6

Weekly Newsletter | May 11

Weekly Newsletter |10th May 2024

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