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March 29, 2024

Weekly Newsletter | 29th Mar 2024

Samba TV’s measurement tools have been integrated into Meta systems, Samba TV measuring effect of Facebook, Instagram campaigns on TV viewing - Wurl announced the launch of BrandDiscovery, provides scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign creatives - RTL Deutschland and ProSiebenSat.1 agree addressable TV deals with Philips and Vestel - UK consumers are looking less to SVOD services as their first port of call when looking for video content

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Newsletter
March 15, 2024

Weekly Newsletter | 15th Mar 2024

X could launch CTV App this week, according to reports confirmed by Elon Musk, as the company formerly known as Twitter seeks to compete with YouTube - CFlight adds Traded Audiences to cross-platform campaign reports - Teads expands global partnership with LG Ads, The broader footprint allows advertisers to benefit from the targeting capabilities of LG Ad Solutions' ACR technology - Pixalate releases List of Connected TV Apps with the Highest Invalid Traffic Report

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Newsletter
March 8, 2024

Weekly Newsletter | 8th Mar 2024

ID++: Is Amazon planning its own post-cookie solution? - Shoppable ads enable marketers to create a highly engaging advertising experience, how can brands use them effectively? - Sharethrough and Adform announce direct integration to increase media buying power - A new survey of kids and their parents found that commercials on YouTube generate better recall and purchase behavior than other media including VOD, broadcast TV and social media.

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Newsletter
March 1, 2024

Weekly Newsletter | 1st Mar 2024

Vibe raises $22.5 Million to power mission to become Google Ads for Streaming TV, Vibe essentially act as a sales house to SMBs for big broadcasters - RTL and ProSieben combine ad tech stacks, this will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services - DV Fraud Lab curtails a scheme costing unprotected advertisers up to $7.5 million monthly - 3 in 4 CTV users watch Live Sports via Streaming Apps

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Newsletter
February 23, 2024

Weekly Newsletter | 23rd Feb 2024

Walmart’s $2.3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV - ‘Disney’s Magic Words’ a new contextual advertising tool for its streaming services Disney+ and Hulu, which will enable advertisers to target and tailor ads based on specific moments, moods, or emotions - At least four-in-ten campaigns will run on CTV in the next two years, According to OpenX and ExchangeWire research - Building CTV ad breaks that don’t break the user experience

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Newsletter
February 16, 2024

Weekly Newsletter | 16th Feb 2024

Is CTV 2024’s must-have for media planners? CTV will be a key focus for ad tech players - Adomni & Kochava unveil new solution, empowers empowers to gain holistic insights into campaign performance across both DOOH and CTV channels - FreeWheel introduces the Beeswax Inventory Desk, aims to address the need to remove unnecessary sources of friction - Advertisers are looking for new metrics to support their investment beyond the basic GRP

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