Newsletter

Fortune 500s account for 45% of ads on fake and divisive CTV channels, advertisers are "spending hundreds of millions on low-quality CTV inventory - Roku celebrates a semi ‘rebound’ in streaming ad growth, The company’s total revenue grew 20% YoY in Q3 - New Simpli.fi TV ad insights tool provides advertisers with valuable data about streaming and linear TV advertising trends at the ZIP code level – BVOD advertising climbs in the UK as TV spend remains depressed

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Newsletter

November 3, 2023

Weekly Newsletter | November 3

Captify launches TV search lift offering for CTV advertisers, advertisers can identify consumer interest and purchase intent based on search behaviors- AMC enables programmatic buying on linear channels, marks the first time live linear inventory was able to be purchased programmatically in a real-time, biddable ad environment - WPP cuts full-year growth outlook after sluggish Q3 performance - New effectv research unveils key components of success scross 40,000 high-reaching multiscreen campaigns

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Newsletter

October 27, 2023

Weekly Newsletter | October 27

Buyers remain worried that they’re paying for ads that are running on TVs that have been turned off - New AI-enabled tools available to political media buyers through The Trade Desk seek to extend reach and improve frequency on CTV - Marketers sound off on year one of Netflix’s plan for ad dollars - Media and advertising investments in the first half of 2023 increased by 79% compared to the same period of the previous year

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Newsletter

October 20, 2023

Weekly Newsletter | October 20

ISBA’s Origin tests adding ACR data into its cross-media measurement, ACR technology allowing impression-level measurement across the technology’s footprint - ITV upgrades contextual targeting tool to identify emotions - German public broadcasters ARD and ZDF have launched their planned joint streaming network - Advertisers looking to embrace the opportunities that CTV presents need to seamlessly integrate it into a multi-channel strategy - but how?

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Newsletter

October 13, 2023

Weekly Newsletter | October 13

Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies - Magnite launches new demand manager tool, publishers can now activate machine generated settings into an A/B test with a single click - Why advertisers must demand trackable CTV - ITV and ViewersLogic study reveals long-term uplift

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Newsletter

October 6, 2023

Weekly Newsletter | October 6

Spotify dips into CTV advertising with Roku partnership, the company will launch video ads for its CTV apps - Netflix integrates Nielsen One Ads as it builds out advertising business - Streaming viewers more open to ads according to the research of The Trade Desk - Media Club launches CTV programmatic video advertising

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Weekly Newsletter | November 10

Weekly Newsletter | November 3

Weekly Newsletter | October 27

Weekly Newsletter | October 20

Weekly Newsletter | October 13

Weekly Newsletter | October 6

Weekly Newsletter | 22nd Mar 2024

Weekly Newsletter 25th Oct 2024

Weekly Newsletter 10th Jan 2025

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