TV Attribution

Newsletter
February 16, 2024

Weekly Newsletter | 16th Feb 2024

Is CTV 2024’s must-have for media planners? CTV will be a key focus for ad tech players - Adomni & Kochava unveil new solution, empowers empowers to gain holistic insights into campaign performance across both DOOH and CTV channels - FreeWheel introduces the Beeswax Inventory Desk, aims to address the need to remove unnecessary sources of friction - Advertisers are looking for new metrics to support their investment beyond the basic GRP

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Newsletter
February 9, 2024

Weekly Newsletter | 9th Feb 2024

Innovid announced industry wide availability of the latest self-service feature within its CTV Composer authoring tool, advertisers can take creative experiences to the next level with engaging ads - FAST services are continuing to grow, nearly half of new Netflix subs opted for ads in Q4 - Nielsen expands YouTube CTV ads measurement to 11 markets - Linear TV lost its 'Bump' in the second half of 2023

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Newsletter
February 2, 2024

Weekly Newsletter | 2nd Feb 2024

Titan OS launches new operating system for Philips TVs, “There are a lot of streaming [consumers] who are unreachable via traditional TV and we will enable advertisers to reach those streamers” - Beatgrid provides precise deduplicated reach and frequency measurement, along with brand lift, using a deterministic approach to cross-media and ad effectiveness measurement - The TV streaming war enters its messy era, the next phase is embarking on the battle for ad revenue and profitability - FAST Apps outperform viewer attention benchmarks for Linear TV and overall CTV

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Newsletter
January 26, 2024

Weekly Newsletter | 26th Jan 2024

Measurement integration of MNTN & Rockerbox offering marketers enhanced cross-device measurement and transparency - datafuelX’s modeling capability, profileX, layers MRI-Simmons data, including age, sex and other demographic attributes onto the device-level TV viewing data sets - Netflix expects to win new subscribers with content, agreed to pay $5 billion for the airing rights to livestream WWE “Raw” - FAST's global audience continues to grow, offering advertisers new opportunities to reach consumers

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Newsletter
December 1, 2023

Weekly Newsletter | December 1

ITV launches new outcome measurement tools to prove TV’s value - Hawk’s demand-side platform is going to ingest Samba TV’s first-party geographic audience data to give advertisers a privacy-safe - Key trends to watch in 2024, stay ahead in TV advertising with addressable TV ads, AI-driven personalization, shoppable ads and more - Innovid study examines impact of measurement and optimization gaps across CTV campaigns, three-fifths of the advertisers also said their converged TV campaign optimization falls short

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Newsletter
November 3, 2023

Weekly Newsletter | November 3

Captify launches TV search lift offering for CTV advertisers, advertisers can identify consumer interest and purchase intent based on search behaviors- AMC enables programmatic buying on linear channels, marks the first time live linear inventory was able to be purchased programmatically in a real-time, biddable ad environment - WPP cuts full-year growth outlook after sluggish Q3 performance - New effectv research unveils key components of success scross 40,000 high-reaching multiscreen campaigns

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Weekly Newsletter | 26th Jan 2024

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Weekly Newsletter | December 22

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