TV Attribution

Buyers remain worried that they’re paying for ads that are running on TVs that have been turned off - New AI-enabled tools available to political media buyers through The Trade Desk seek to extend reach and improve frequency on CTV - Marketers sound off on year one of Netflix’s plan for ad dollars - Media and advertising investments in the first half of 2023 increased by 79% compared to the same period of the previous year

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Newsletter

October 13, 2023

Weekly Newsletter | October 13

Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies - Magnite launches new demand manager tool, publishers can now activate machine generated settings into an A/B test with a single click - Why advertisers must demand trackable CTV - ITV and ViewersLogic study reveals long-term uplift

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Newsletter

September 22, 2023

Weekly Newsletter | September 22

Comscore, iSpot, VideoAmp picked for JIC’s next measurement move, billed the step as a milestone in bringing transparency and more competition to cross-platform measurement – Better CTV advertising starts with data enrichment - Microsoft launches advertising for online video and CTV, ads offering would tap into data from online searches - CTV viewers pay more attention to streaming ads than linear TV ads

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Newsletter

August 31, 2023

Weekly Newsletter | August 31

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Global ad spend to top $1 Trillion next year, lingering macroeconomic concerns are not expected to hold back ad spending in 2024 - Nielsen will (finally) add big data to its national TV currency, the company finalized its plan to add big data sets, including second-by-second viewership data - How the parallel worlds of CTV and DOOH advertising are bridging the digital divide? - AdCellerant introduces new addressable streaming TV product with precise targeting and reach

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Newsletter

July 20, 2023

Weekly Newsletter | July 20

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: iSpot First-Half TV Transparency Report reveals 5% ad impressions increase year-over-year, daytime and early morning ad impressions among dayparts showing growth. -Simpli.fi launches ZTV, bringing highly competitive pricing to audience-targeted CTV advertising. - US CTV advertising company BrightLine has released a tool to help overlay advertising within streaming platform content.

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Newsletter

June 16, 2023

Weekly Newsletter | June 16

Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Keeping score in media measurement, it’s way past time for the media business to figure out the next generation of media measurement and ad currency. DoubleVerify announced a partnership with TVision on CTV attention measurement, DV Authentic Attention operates independently of personal identifiers or cookies. Goldman Sachs invests $300m in Madhive, “We see tremendous growth ahead in the company’s existing and adjacent markets.”

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Weekly Newsletter | October 27

Weekly Newsletter | October 13

Weekly Newsletter | September 22

Weekly Newsletter | August 31

Weekly Newsletter | July 20

Weekly Newsletter | June 16

Weekly Newsletter 13th Dec 2024

Weekly Newsletter | July 20

Weekly Newsletter 1st Nov 2024

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