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April 19, 2024

Weekly Newsletter |19th Apr 2024

Yahoo announced on Tuesday that it’s expanding its identity solutions to CTV media, to help bring CTV into the digital stratosphere - Innovid wants to create Harmony within the CTV supply chain, to give media buyers the “shortest and most efficient path” to CTV supply - Impact Media launches a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention - Why emotions are the future of CTV targeting? What exactly does BrandDiscovery do?

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Newsletter
April 5, 2024

Weekly Newsletter | 5th Apr 2024

SambaTV is launching a near real-time platform to help political advertisers with next-day ad targeting at the regional, state, and national level - LinkedIn has introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. - Sony Pictures Entertainment is launching 54 free ad supported streaming TV (FAST) channels across Europe - Consumers are now overwhelmingly open to ad-supported streaming content, signaling a seismic shift in their CTV habits

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Newsletter
March 29, 2024

Weekly Newsletter | 29th Mar 2024

Samba TV’s measurement tools have been integrated into Meta systems, Samba TV measuring effect of Facebook, Instagram campaigns on TV viewing - Wurl announced the launch of BrandDiscovery, provides scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign creatives - RTL Deutschland and ProSiebenSat.1 agree addressable TV deals with Philips and Vestel - UK consumers are looking less to SVOD services as their first port of call when looking for video content

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Newsletter
March 22, 2024

Weekly Newsletter | 22nd Mar 2024

Disney expands adtech pact, the expansion includes a custom integration between DRAX and The Trade Desk’s OpenPath, which creates a direct through line between the ad tech company and publishers - NCBU, LiveRamp and Google team up for CTV targeting, allowing marketers to use LiveRamp’s clean room to target customers - Tatari makes significant updates and improvements to its TV ad measurement - Innovid’s Annual CTV Insights Report finds interactive CTV campaigns drive up to 10.3x higher engagement for advertisers

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Newsletter
March 15, 2024

Weekly Newsletter | 15th Mar 2024

X could launch CTV App this week, according to reports confirmed by Elon Musk, as the company formerly known as Twitter seeks to compete with YouTube - CFlight adds Traded Audiences to cross-platform campaign reports - Teads expands global partnership with LG Ads, The broader footprint allows advertisers to benefit from the targeting capabilities of LG Ad Solutions' ACR technology - Pixalate releases List of Connected TV Apps with the Highest Invalid Traffic Report

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Newsletter
March 8, 2024

Weekly Newsletter | 8th Mar 2024

ID++: Is Amazon planning its own post-cookie solution? - Shoppable ads enable marketers to create a highly engaging advertising experience, how can brands use them effectively? - Sharethrough and Adform announce direct integration to increase media buying power - A new survey of kids and their parents found that commercials on YouTube generate better recall and purchase behavior than other media including VOD, broadcast TV and social media.

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