OpenX launches TV+ to increase transparency and quality in CTV advertising, OpenX will remove all resellers from its CTV inventory pool to reduce invalid traffic - DoubleVerify partners with Samsung Ads Europe to extend media quality verification - YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts - NBCUniversal aims to democratize CTV through more accessible tech for ad buyers
Ad targeting company Dstillery enters the CTV space, new CTV targeting solution uses AI-Driven, No-ID Tech - A marketer’s CTV playbook for the 2023 Golden Quarter -Roblox is testing video portal ads in ongoing bid for brands, brands no longer need to build a Roblox experience to advertise - Advertising sales have taken a major hit this year but a new survey suggests 2024 could be better
Fortune 500s account for 45% of ads on fake and divisive CTV channels, advertisers are "spending hundreds of millions on low-quality CTV inventory - Roku celebrates a semi ‘rebound’ in streaming ad growth, The company’s total revenue grew 20% YoY in Q3 - New Simpli.fi TV ad insights tool provides advertisers with valuable data about streaming and linear TV advertising trends at the ZIP code level – BVOD advertising climbs in the UK as TV spend remains depressed
Captify launches TV search lift offering for CTV advertisers, advertisers can identify consumer interest and purchase intent based on search behaviors- AMC enables programmatic buying on linear channels, marks the first time live linear inventory was able to be purchased programmatically in a real-time, biddable ad environment - WPP cuts full-year growth outlook after sluggish Q3 performance - New effectv research unveils key components of success scross 40,000 high-reaching multiscreen campaigns
Buyers remain worried that they’re paying for ads that are running on TVs that have been turned off - New AI-enabled tools available to political media buyers through The Trade Desk seek to extend reach and improve frequency on CTV - Marketers sound off on year one of Netflix’s plan for ad dollars - Media and advertising investments in the first half of 2023 increased by 79% compared to the same period of the previous year
ISBA’s Origin tests adding ACR data into its cross-media measurement, ACR technology allowing impression-level measurement across the technology’s footprint - ITV upgrades contextual targeting tool to identify emotions - German public broadcasters ARD and ZDF have launched their planned joint streaming network - Advertisers looking to embrace the opportunities that CTV presents need to seamlessly integrate it into a multi-channel strategy - but how?
Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies - Magnite launches new demand manager tool, publishers can now activate machine generated settings into an A/B test with a single click - Why advertisers must demand trackable CTV - ITV and ViewersLogic study reveals long-term uplift
Spotify dips into CTV advertising with Roku partnership, the company will launch video ads for its CTV apps - Netflix integrates Nielsen One Ads as it builds out advertising business - Streaming viewers more open to ads according to the research of The Trade Desk - Media Club launches CTV programmatic video advertising
iSpot.tv has earned its first Media Rating Council (MRC) accreditation for the ability to accurately identify, verify and track national TV ad occurrences - LG Ads announces LoopIQ a new CTV targeting and measurement product- Samsung Ads and Epsilon creates first-party data custom audiences - Alternative TV currencies is getting real, the shift toward cross-screen measurement and away from ratings based on GRPs and basic demos is a process
Comscore, iSpot, VideoAmp picked for JIC’s next measurement move, billed the step as a milestone in bringing transparency and more competition to cross-platform measurement – Better CTV advertising starts with data enrichment - Microsoft launches advertising for online video and CTV, ads offering would tap into data from online searches - CTV viewers pay more attention to streaming ads than linear TV ads
YouTube pushes further into TV while fending off TikTok, director of product management at YouTube ads, said that the company is moving to introduce fewer, longer ad breaks in CTV viewing - TripleLift is partnering with Adelaide to become the first SSP to offer guaranteed deal packages based on Attention Unit score - The Marketer’s Guide to IP addresses in Connected TV - German SVOD subs to overtake UK this year
Choice Fatigue makes 20 percent of viewers give up on watching TV, viewers spend an average 10.5 minutes looking for what to watch, according to Nielsen’s 2023 State of Play Report - Disney leadership faces a fresh lawsuit from shareholders accusing management of knowingly deceiving investors about the financial health of its core Disney+ streaming service - With lingering YouTube issues, Google battles broader reputational challenges from agencies - Viant strengthens foothold in CTV with direct access
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Global ad spend to top $1 Trillion next year, lingering macroeconomic concerns are not expected to hold back ad spending in 2024 - Nielsen will (finally) add big data to its national TV currency, the company finalized its plan to add big data sets, including second-by-second viewership data - How the parallel worlds of CTV and DOOH advertising are bridging the digital divide? - AdCellerant introduces new addressable streaming TV product with precise targeting and reach
CTV ad spend hits record-breaking $1 billion in June, Growth categories included household supplies and beverages, which rocketed by more than 300% year over year - YouTube has announced it will move away from third-party measurement for co-viewing on connected TVs - Nexxen says networks are adopting its cross-platform planner - Basis Technologies integrates into FreeWheel to access CTV ads
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Linear TV dips below fifty percent of All US TV viewing for the first time - Converged TV and CTV: What’s the difference? - tvScientific launches Cost-Per-Outcome CTV ad buying through partners, advertisers are able to align their actual ad spend to marketing goals and only pay for outcomes that align with their desired results - Instreamatic launches contextual CTV ads to boost audience engagement, optimize media buying
Facebook and Instagram are to ask EU users for permission to show them personalised adverts - Amazon ad sales jump 22% as tech upgrades improve brand performance - Sky’s advertising sales arm, Sky Media is set to join Planet V a broadcaster VOD advertising platform - Instreamatic launches contextual CTV ads to boost audience engagement, optimize media buying
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Google was hit this week with a lawsuit accusing it of bilking advertisers who purchased skippable video ads & Sky TV viewers can now be targeted based on their search behavior as part of a newly developed tool from its ad sales house & PubMatic launches self-serve commerce media platform ‘Convert’, the new product is designed to help commerce media networks sell inventory both onsite and offsite
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Innovid launches cookieless cross-device solution, now marketers can match events that a household did across different devices in a cookieless, privacy compliant manner - In just two years, the proportion of Internet users claiming to watch little to no linear TV in a typical day grew 45% - Netflix’s decision to eliminate its ‘Basic’ ad-free service plan suggests the company is trying to squeeze more dollars out of each household
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: iSpot First-Half TV Transparency Report reveals 5% ad impressions increase year-over-year, daytime and early morning ad impressions among dayparts showing growth. -Simpli.fi launches ZTV, bringing highly competitive pricing to audience-targeted CTV advertising. - US CTV advertising company BrightLine has released a tool to help overlay advertising within streaming platform content.
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Fewer ad dollars expected as TV upfront nears end. - Netflix plans to offer “episodic” campaigns that would present sequential ads across related shows. - The collaboration of Roku and FreeWheel fuels greater interoperability, automation, quality for publishers.
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: MediaQX continues with every new feature to further your understanding of your target television audience. Let us introduce you “Audiences” that will be a real ally for Marketing professionals.- 2 in 3 advertisers using CTV/OTT will increase spending. - FreeWheel announced the launch of The Viewer Experience Lab in partnership with MediaScience.
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Advertisers: Let us buy Linear and CTV ads together. Almost three-quarters of advertising agencies what to be able to purchase ad slots on both linear and CTV as a bundle - LG Ad Solutions and Acxiom collaboration gives advertisers a new level of incremental reach - NBCU One Platform will enable marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy for the first time.
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Keeping score in media measurement, it’s way past time for the media business to figure out the next generation of media measurement and ad currency. DoubleVerify announced a partnership with TVision on CTV attention measurement, DV Authentic Attention operates independently of personal identifiers or cookies. Goldman Sachs invests $300m in Madhive, “We see tremendous growth ahead in the company’s existing and adjacent markets.”
The Trade Desk launches Kokai media buying platform, Kokai’s AI serves as a co-pilot to help advertisers buy the right ad impressions - Auto advertisers shifting to CTV, Innovid says - What advertisers can learn from AVOD’s rapid evolution - YouTube primetime channels launches in Germany
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Audiences love CTV but marketers aren’t convinced of their investments. Inconsistent measurement solutions has made them struggling to maximise ROI. Ads on Samsung TV Plus achieved a 92 percent viewability rate, according to DoubleVerify, 48 percent higher than DV’s average for CTV. Dish Media launched DISH Connected that allows DISH TV’s live linear inventory to be programmatically executed.
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: CTV Ad Fraud Grows 70%. As CTV becomes a top channel for consumers and advertisers alike, it also becomes a target for fraud. Horizon Media will be utilizing VideoAmp as a currency for the 2023-24 Upfront season. ShowHeroes introduces new video format for CTV, Voice Command Branded Player is an actionable TV ad.
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: CTV now accounts for over half (51%) of global video impression share, an increase of 10.9% compared to 2021. iSpot now measures YouTube and YouTube TV. Advertisers can evaluate total ad impressions and deduplicated audience. YouTube targets TV money with the new 30 second non-skippable CTV Ad format.
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: PubMatic cuts DSPs out of direct CTV, unveils Activate that streamlines video and CTV deals for buyers and sellers. FuboTV has partnered with iSpot.tv, is now able to quantify the number of ad impressions delivered to incremental households. ACR gives advertisers the keys to go beyond impressions, to understand who is watching and when.
Each week MediaQX curates for you the latest news from the sector, here is our latest newsletter: Ad spending on digital video to top $55.2 Billion. Advertisers continue to shift spending there at increasing rates from legacy broadcast. Nielsen is visibly absent from the JIC’s membership. The underlying thread is the urgency to get alternative measurement ready for transaction. Roku touts its new ad products, including an AI that matches campaigns to TV moments.
Each week MediaQX curates the latest news from the sector for you, here is our latest newsletter: The tug-of-war battle between panels and ACR continues to take center stage Strategus new product matches website conversions from Paid Search & Paid Social ad clicks The partnership with InfoSum will further Samsung’s commitment to privacy